L’Oréal Professionnel · L'Oreal

Medical Engagement Manager

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Description
Core responsibilities: Medical Strategy Develop and implement the annual medical strategy and offline/online tactical plan aligned with business objectives for detailed products. Analyze market dynamics, customer insights, competitive landscape, and treatment trends to identify growth opportunities. Prepare regular business reviews and strategic recommendations for senior management. Manage the brand medical budget and ensure efficient allocation of resources. Medical Communications Develop promotional materials including visual aids and emails/messaging. Ensure all communication complies with regulatory requirements and internal review processes. Manage relationships with creative, digital, and media agencies. Omnichannel & Digital Marketing Develop and execute omnichannel customer engagement strategies. Manage digital marketing campaigns across email, websites, webinars, social media (where appropriate), CRM platforms, and digital advertising. Optimize customer journeys using data and behavioral insights. Partner with Business Analysis to improve personalization and campaign effectiveness. Evaluate and implement innovative digital tools and AI solutions. Customer Engagement Build customer-centric medical initiatives targeting healthcare professionals, pharmacists, hospitals, and other stakeholders. Support congresses, symposia, webinars, and scientific events. Cross-Functional Leadership Work closely with Medical Affairs to ensure scientific accuracy and compliant customer engagement. Collaborate with Business/Sales teams to translate strategy into effective field execution. Lead cross-functional medical team meetings and ensure alignment on priorities. Promote collaboration, innovation, and continuous improvement. Champion customer-centric and data-driven decision-making. Qualifications: Advanced degree in Pharmacy, Medicine, Chemistry or Life Sciences. Strong knowledge of omnichannel marketing, CRM, digital campaigns, and customer analytics. Experience with product launches and lifecycle management. Knowledge of market regulations and compliance requirements. Key Skills: Scientific expertise. Strategic thinking. Communication and presentation skills. Digital and omnichannel marketing. Project and budget management. Business and financial acumen. Analytical and problem-solving abilities. Ability to work effectively in cross-functional teams. Data analysis and performance measurement. High ethical standards and integrity. Who should apply? At least 5 years of experience in pharmaceutical, cosmetic or healthcare medical marketing experience. Experience and knowledge in personal & skin care & hair care will be an advantage Strong leadership and collaboration to work in cross-functional teams. </div

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