Specialist II, Brand Marketing, Tw Gc

Responsibilities : • Develop and execute integrated Brand Marketing plans grounded in deep consumer insights, with primary responsibility for Running and Training. Translate Global/GC strategies into locally relevant campaigns and experiences that drive brand inspiration and business impact. • Lead cross-functional collaboration across Marketing, Marketplace, and other key partners to align priorities, clarify roles and responsibilities, and deliver against shared objectives. • Identify and maximize local athletes, communities, moments, and marketplace opportunities to bring brand stories and product innovation to life authentically. • Lead agency partners across strategy, production, and events, ensuring strong execution against the brief, timeline, budget, and brand standards. • Proactively communicate plans, progress, opportunities, and risks to ensure alignment and enable effective decision-making across teams. Requirements: • Bachelor’s degree or above, with a minimum of 5 years of relevant experience in Marketing, Brand Communication, Product Marketing, Consumer Experience, Event Marketing, or O2O consumer journey planning. • Solid experience working with cross-functional teams and driving projects from strategy through execution. • Strong understanding of consumers, sport, culture, and marketplace dynamics, with the ability to translate insights into actionable marketing ideas. • Excellent project and time management skills, with strong ownership, attention to detail, and a results-oriented mindset. • Clear and effective communicator who can work collaboratively across different functions, levels, and external partners. • Proactive, adaptable, and comfortable navigating ambiguity in a fast-moving environment. • Strong team player, passionate about sport, and a genuine brand advocate.