Senior Brand Manager – Fashion & Retail - Porto From Luxe Talent , an international recruitment and selection agency specializing in Retail, Fashion, and Luxury, we are looking for a Senior Brand Manager , for a group of fashion and retail brands. The role will be based in Porto district . Role Responsibilities: • Define and implement the brand strategy for the short, medium, and long term. • Translate the creative vision and brand identity into clear guidelines for communication, product, and customer experience. • Manage the competitive positioning of the brand in the market (lpremium, fast fashion, sustainable, etc.). • Ensure brand consistency across all touchpoints — physical stores, e-commerce, social media, packaging, campaigns, and visual merchandising. • Partner with design, buying, and merchandising teams to ensure collections reflect the brand’s DNA and values. • Contribute to collection planning , supporting decisions on product mix, pricing, and category positioning. • Oversee naming, packaging, and storytelling for new launches. • Lead the planning and execution of 360° communication campaigns (advertising, PR, digital, social media, influencers, events). • Collaborate with e-commerce and retail marketing teams to integrate campaigns across physical and digital channels (omnichannel). • Develop strategic partnerships and collaborations with influencers, designers, or complementary brands. • Work closely with retail and visual merchandising teams to deliver a brand experience aligned with the brand’s DNA. • Track key performance indicators (KPIs) such as awareness, traffic, conversion, average ticket, and sell-through rates. • Evaluate campaign performance and optimize marketing spend (budget management). Requirements: • Bachelor's degree in Marketing, Business Administration, or a related field • Strong aesthetic sense and fashion industry knowledge. • Strategic vision and ability to drive brand differentiation. • Analytical mindset with a deep understanding of consumer behavior. • Project management skills in complex, fast-paced environments. • Leadership, storytelling, and inspiring communication. • Experience working in omnichannel environments (physical retail + digital). Luxe Talent is a leading search, recruitment and training consultancy in the Fashion, Luxury and Retail sector in Europe. For more than 15 years we have been helping companies to recruit the best talent and accompanying our candidates to their next career move. To keep up to date with all vacancies, access our portal and follow us on social media through our Luxe Talent profile ( LinkedIn and Instagram ) and Retail Academy , our specialised training academy. If you are interested in an opportunity abroad, check out our latest vacancies here or go directly to Luxe Talent Spain , Germany , France , Italy , Netherlands or UK. Senior Brand Manager – Fashion & Retail - Porto Luxe Talent Contact Raquel Ferreira [email protected] Senior Brand Manager – Fashion & Retail - Porto APPLY FOR THIS JOB Other Jobs Senior Brand Manager – Fashion & Retail - Porto From Luxe Talent , an international recruitment and selection agency specializing in Retail, Fashion, and Luxury, we are looking for a Senior Brand Manager , for a group of fashion and retail brands The role will be based in Porto district. Role Responsibilities: • Define and implement the brand strategy for the short, medium, and long term. • Translate the creative vision and brand identity into clear guidelines for communication, product, and customer experience. • Manage the competitive positioning of the brand in the market (lpremium, fast fashion, sustainable, etc.). • Ensure brand consistency across all touchpoints — physical stores, e-commerce, social media, packaging, campaigns, and visual merchandising. • Partner with design, buying, and merchandising teams to ensure collections reflect the brand’s DNA and values. • Contribute to collection planning , supporting decisions on product mix, pricing, and category positioning. • Oversee naming, packaging, and storytelling for new launches. • Lead the planning and execution of 360° communication campaigns (advertising, PR, digital, social media, influencers, events). • Collaborate with e-commerce and retail marketing teams to integrate campaigns across physical and digital channels (omnichannel). • Develop strategic partnerships and collaborations with influencers, designers, or complementary brands. • Work closely with retail and visual merchandising teams to deliver a brand experience aligned with the brand’s DNA. • Track key performance indicators (KPIs) such as awareness, traffic, conversion, average ticket, and sell-through rates. • Evaluate campaign performance and optimize marketing spend (budget management) Requirements: • minimum 5 years of previous experience in similar position. • Strong aesthetic sense and fashion industry knowledge. • Strategic vision and ability to drive brand differentiation. • Analytical mindset with a deep understanding of consumer behavior. • Project management skills in complex, fast-paced environments. • Leadership, storytelling, and inspiring communication. • Experience working in omnichannel environments (physical retail + digital). Luxe Talent is a leading search, recruitment and training consultancy in the Fashion, Luxury and Retail sector in Europe. For more than 15 years we have been helping companies to recruit the best talent and accompanying our candidates to their next career move. To keep up to date with all vacancies, access our portal and follow us on social media through our Luxe Talent profile ( LinkedIn and Instagram ) and Retail Academy , our specialised training academy. If you are interested in an opportunity abroad, check out our latest vacancies here or go directly to Luxe Talent Spain , Germany , France , Italy , Netherlands or UK. Luxe Talent Contact Raquel Ferreira [email protected] Team Lead E-commerce Brazil - Leading Furniture Brand - Lisbon APPLY FOR THIS JOB Other Jobs

Senior Brand Manager – Fashion & Retail – Porto