Sales & Education Executive, Mac/Bb/Av/DM, Tr Sea

Description PRIMARY FUNCTION Support the Area Sales and Operations Manager (ASOM) in achieving retail sales targets and business objectives by: • Managing daily counter operations efficiently. • Developing and supervising Beauty Advisors (BAs) and Airport Coordinators (APC). • Coordinating marketing activities and executing point-of-sale strategies for product launches and promotions. • Planning, implementing, and monitoring incentive programs for BAs. • Leading and motivating BAs and APCs to maximize brand retail sales. RESPONSIBILITIES • Retail Sales Management • Collaborate with the Area Sales and Operations Manager (ASOM) to review monthly retail sales targets and performance for each location. • Analyze business results against sales objectives, trends, and competitive landscape. • Prepare and deliver monthly sales reports with commentary. • Ensure brand and counter presentation, including visual merchandising, consistently aligns with brand standards and philosophy. • Oversee and implement all promotional activities and in-store programs. • Communicate updates to Beauty Advisors (BAs) to ensure awareness of the marketing calendar and ongoing promotions. • Provide targeted guidance and instructions to BAs, tailored to individual strengths and development needs, to support achievement of sales goals. • Inventory management • Optimize stock levels and manage inventory (min/max) for the assigned focus market. • Ensure proper order replenishment and product assortment review in close collaboration with ASOM • Manage and follow up on product launches and testers • Support Promotional Events/ Activities • Coordinate and execute setting up details relating to High Profile Promotions and in-store programs and promotions working with Field Merchandiser or Project Executive • Provide feedback on marketing opportunities and monitors & identifies marketing potential for new and existing products and promotions. • Ensure all go-to-market materials and promotional elements are available in store to support launches. • Supervision and Team Management of Beauty Advisors • Assist ASOM in BA headcount and productivity to ensure sufficient staffing coverage for the counters • Conducts on-counter orientation and elementary product training for new BAs to enable them to perform their job until formal training is organized by the Training Managers • Evaluate the performance of BAs and work closely with training managers to enhance product knowledge and sales techniques to improve performance • Ensure Beauty Advisors uphold grooming standards of the brand • Spend minimum 60% of time in-store coaching and working with BAs. • Train and develop Beauty Advisors • Closely collaborate with Education team to develop in-store training through regular store visit • Coach and motivate BAs based on individual talent and skills to drive sales objectives and brand equity • Work with ELC Beauty Advisors or Retailers BAs and coach them to achieve their sales goals. • Conduct Generic Staff Training Qualifications • Bachelor’s degree in business management/administration or similar degree • Minimum of 3 years’ relevant experience in Retail Operations or Sell-out roles, preferably in the travel retail industry • Well groomed • Good organization and communication skills • Good presentation skills • Proficient in MS Office and Excel • Willingness to travel (50%) • Proven sales track record