Manager Crm Analytics (F/m/x)

TASKS WITH IMPACT • You take end-to-end ownership of analyses – from requirement gathering and concept development to implementation and stakeholder-oriented communication • You act as the interface between data, business teams, and strategic goals, translating complex analyses into actionable recommendations • You select appropriate statistical and AI-driven methods to generate insights, identify opportunities and risks, and support data-driven decisions • You handle complex ad-hoc requests, structure results clearly, and provide recommendations for both operational and strategic questions • You support operational campaign management through target group selections, performance analyses, testing approaches, and predictive models • You develop dashboards and visualizations to communicate insights effectively to different stakeholders • You contribute to the further development of our CRM analytics landscape, especially regarding automation, scalability, and data quality YOUR SKILLS We take a competency-based and fair approach to recruiting, that´s why we look beyond your experience to understand how you create impact, grow through change, and collaborate for success. Alongside these competencies, we’re looking for the following skills: • You hold a degree in a quantitative, analytical, or business-related field or have a comparable qualification • You ideally bring several years of experience in data analysis, preparation, and presentation, preferably in a CRM or loyalty context • You have experience applying statistical methods and are familiar with AI-driven analytics and automation approaches • You have strong skills in SQL and Excel, as well as experience with analytical tools such as R or Python • You are experienced in reporting and visualization tools such as Tableau or Power BI • You structure complex analyses independently and communicate results clearly to different audiences • You collaborate closely with business stakeholders and bring a strong understanding of business models and customer-centric thinking • Very good German and English skills complete your profile