Parfums Christian Dior · LVMH

Brand Content Project Manager

上海

Un profil Catwalks vous fait matcher avec les Maisons qui recrutent votre profil.

Détails de l’emploi
Lieu
上海, Chinese Mainland
Description
Your Impact: • Within the Digital & Omni-Activation team, the Brand Content Project Manager is responsible for project leader for local digital content creation • This role is crucial for China local market's digital content creation projects • The holder of this position will work closely with various functional partners, including Internal: Local Market all cross functions, HQ Digital content director and team / MOP, HQ Creative (CHINA BASED) , SSC (PURCHASING/Legal etc) • External: Creative agency, production house, Individual photographers Job Responsibility : Day-to-Day Missions • The Brand Content Project Manager will serve as the strategic linchpin for executing high-impact digital content initiatives tailored specifically for the Chinese consumer. The primary focus will be managing end-to-end projects for local market digital content creation. • Digital Content Strategy & Execution: • Lead the planning, production, and deployment of digital content campaigns across key Chinese platforms (WeChat, Little Red Book/Xiaohongshu, EC). • Translate global brand guidelines into locally relevant narratives that resonate with Chinese cultural nuances and trending topics. • Project Management: • Orchestrate cross-functional workflows involving internal teams, external creative agencies • Manage timelines, budgets, and resource allocation to ensure on-time delivery of high-quality assets without compromising brand integrity. • Performance Optimization: • Track content performance metrics (engagement, conversion, ROI). • Utilize data insights to iterate on content strategies, ensuring alignment with sales objectives and market trends. • Stakeholder Coordination: • Act as the primary liaison between the China local team and the Global Headquarters in Paris, ensuring seamless communication and approval processes. • * The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects Hard Skills: • At least above 5 years related experience in previous agency, marketing, luxury PR or project management • Fluent in Mandarin and English and in both written and oral communication • Good PC skills and familiar with Word, Excel, PowerPoint, etc.

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