Am/Manager, Communications & Engagement

About the Role L'Oréal R&I North Asia & China Communications is the sole interface between Corporate CA&E's full spectrum of expertise — media, social media, content, messaging, creative, public affairs, issue & crisis, and event management — and R&I centers across the North Asia Zone (China, Japan, South Korea, Singapore). This role owns the communications strategy and execution for the entire zone, with the majority of day-to-day activity concentrated in China, home to R&I's largest lab footprint and stakeholder base in the region. You will act as R&I North Asia's "internal journalist": someone who can identify the story within complex scientific and organizational realities, and translate it with precision and impact — for media, government, employees, and consumers alike, across all four markets. You will also serve as the key connector between R&I and Brand Marketing/Communications teams, translating scientific innovation and R&I credentials into compelling, brand-ready narratives — including through visual identity and imagery — that elevate the "Science" pillar within brand campaigns and consumer-facing activations throughout the zone. This is a high-visibility, high-ownership position, managing junior staff, interns, and external agencies, and requiring day-to-day partnership with R&I leadership, scientists, and cross-functional stakeholders across China and the broader North Asia Zone. Key Responsibilities Science-to-Brand Storytelling & Cross-Functional Liaison Act as the primary liaison between R&I North Asia and Brand Marketing/Communications teams across the zone, ensuring R&I's scientific assets, credentials, and innovation stories are effectively surfaced and integrated into brand campaigns and consumer-facing activations Translate complex scientific and clinical data into emotionally resonant, brand-ready narratives — including key visuals and imagery — that reinforce L'Oréal's "Science" positioning and product credibility Co-organize joint events with brand teams to showcase R&I's scientific edge around breakthrough product launches in the region Develop and oversee the visual identity and imagery associated with R&I North Asia's science storytelling, ensuring consistency with global brand and reputation standards Strategic Communications & Content Develop and execute integrated communication campaigns (messaging, key visuals, presentation decks, scripts, videos) for major R&I North Asia milestones and initiatives, anchored primarily in China with adaptation for other zone markets as relevant Serve as lead writer/editor for all R&I North Asia communications materials — press Q&A, whitepapers, executive talking points, internal narratives — holding a high bar for written and spoken Chinese and English Zone-Wide Coordination & Best Practice Sharing Own the overall North Asia zone R&I communications calendar and priorities, ensuring alignment and consistent narrative across China, Japan, Korea, and Singapore Build and maintain relationships with local Corp communications teams in Japan, Korea, and Singapore, adapting toolkits and playbooks developed in China for zone-wide use where relevant Represent R&I North Asia communications in regional/global forums and reporting Stakeholder & Visitor Engagement Own and continuously improve the R&I lab visit program in China (media, government, regulators, scientific community, NGOs, students, employees), including logistics, standardization (playbooks/manuals), and scaling — with potential to extend the model to other zone markets over time Represent R&I North Asia on-site at major exhibitions (CIIE, Carbon Neutrality Expo, World AI Conference, CAME, etc.) Media & PR Partner with Corporate CA&E to plan and execute PR/media strategies across the zone, tracking media placements and PR value Support policy/public affairs engagement (e.g., IBLAC-style forums), including drafting position papers and briefing materials Thought Leadership & Spokesperson Development Build and drive R&I North Asia's thought-leadership positioning through varied formats — whitepapers, industry stage appearances, dedicated platforms/events — establishing L'Oréal R&I as beauty science leader in the region Coordinate and coach internal scientific spokespeople on media/public speaking readiness Internal Communications & Employee Engagement Own R&I North Asia's internal communications strategy and activations, including newsletters, town halls, and change communications, to inform and engage employees across the zone Drive a strong sense of pride and belonging among R&I North Asia employees, particularly during periods of organizational transformation Plan internal culture/community events (e.g., Family Day) and translate R&I strategy into physical/experiential formats (campus displays, exhibits) Team & Agency Management Manage interns and external agencies (PR, creative, event)— briefing, quality control, budget oversight, etc. Required Qualifications 8–10 years of relevant experience in corporate communications, PR, media, or public affairs (in-house or agency); scientific/R&D communication background not required Exceptional writing and spoken fluency in both Mandarin and English — genuine command of language and narrative instinct, not just competence Business-level English sufficient to coordinate effectively with Japan, Korea, and Singapore counterparts (additional Japanese/Korean language skills a plus but not required) Demonstrated experience managing multiple stakeholders (senior leaders, media, government, cross-functional teams) simultaneously; regional/cross-market coordination experience a strong plus Experience managing junior staff and/or external agencies Experience with internal communications and/or visual/creative content development a plus Competency Learning agility — genuine curiosity, habit of reflection/retrospective and continuous growth Judgment — balances intuition and data/analysis; reads organizational dynamics accurately without being consumed by them Resilience — takes feedback and setbacks constructively Ownership & drive — goes the extra mile, gets things done amid ambiguity and constant change, without needing perfect conditions Empathy & transparency — builds genuine trust with peers and stakeholders Cross-cultural agility — comfortable coordinating across diverse markets and cultural contexts within the North Asia Zone </div