MAIN RESPONSIBILITIES: Define & Lead Client-Centric Marketing Strategy - Define and drive the overall client-centric marketing strategy for Greater China in alignment with global direction - Position client development as the core business growth engine across the region - Translate global brand vision into scalable regional strategies and measurable commercial impact - Lead an integrated client ecosystem connecting CRM, E-clienteling, data capabilities, and client engagement - Own the full client lifecycle strategy from recruitment to retention and long-term value creation - Oversee the evolution of client infrastructure (e.g., CDP, E-clienteling tools) with a clear business and ROI focus - Establish governance, KPIs, and performance frameworks to measure marketing effectiveness and client impact - Ensure strategic alignment and consistency across Mainland China and HK/Macau/Taiwan - Act as a key advisor to the President and leadership team on growth strategy - Partner closely with Global Marketing, CRM, and Client teams to co-develop strategies, ensuring strong local relevance while contributing to global best practices Lead Retail Marketing & Client Activation - Define the strategic direction for retail marketing and client activation across the region - Oversee high-impact client events, boutique activations, and experiential initiatives - Ensure all activations deliver both brand elevation and measurable business outcomes - Develop and maintain strategic partnerships to enhance client engagement opportunities - Strengthen cross-functional collaboration with Retail, PR, and VM teams - Collaborate with global teams to ensure consistency in brand expression and activation excellence, while adapting to local client expectations Drive Client Experience, Styling & Couture Excellence - Define and elevate Dior’s client experience strategy across all touchpoints - Oversee Couture client engagement and VIC experience development - Activate and develop the styling community to reinforce brand differentiation - Create elevated, differentiated client experiences that strengthen Dior’s luxury positioning - Partner with global counterparts to align on client experience standards and contribute to the evolution of global client experience frameworks Team Management - Lead, coach, and develop a high-performing marketing and client team across Greater China - Foster a collaborative, client-centric, and performance-driven culture - Monitor individual development plans and build strong succession pipelines - Encourage cross-market and global exposure to strengthen team capabilities and mindset POSITION WITHIN THE ORGANISATION: Reports to: President, Greater China Direct Reports: Client Development Director, Customer Excellence Director, Head of Retail Marketing, Client Marketing Director, Hong Kong, Macau and Taiwan Team Size: 20 Departments with close contact: PR, VM, Supply Chain, Finance, Training, Retail team & Paris event team PERSON SPECIFICATION: Experience: - 20+ years in marketing, CRM, or client engagement - Strong background in luxury retail or premium brands - Strong social networking with existing and potential clients - Strong understanding of Greater China market Skills: - Excellent social and interpersonal skills - People management skills - Language skills: English, Mandarin, other language ability is an added advantage - Committed, detail minded, target oriented, flexible, team player, good understanding of luxury fashion industry ------------------------------------------- MAIN RESPONSIBILITIES: Define & Lead Client-Centric Marketing Strategy - Define and drive the overall client-centric marketing strategy for Greater China in alignment with global direction - Position client development as the core business growth engine across the region - Translate global brand vision into scalable regional strategies and measurable commercial impact - Lead an integrated client ecosystem connecting CRM, E-clienteling, data capabilities, and client engagement - Own the full client lifecycle strategy from recruitment to retention and long-term value creation - Oversee the evolution of client infrastructure (e.g., CDP, E-clienteling tools) with a clear business and ROI focus - Establish governance, KPIs, and performance frameworks to measure marketing effectiveness and client impact - Ensure strategic alignment and consistency across Mainland China and HK/Macau/Taiwan - Act as a key advisor to the President and leadership team on growth strategy - Partner closely with Global Marketing, CRM, and Client teams to co-develop strategies, ensuring strong local relevance while contributing to global best practices Lead Retail Marketing & Client Activation - Define the strategic direction for retail marketing and client activation across the region - Oversee high-impact client events, boutique activations, and experiential initiatives - Ensure all activations deliver both brand elevation and measurable business outcomes - Develop and maintain strategic partnerships to enhance client engagement opportunities - Strengthen cross-functional collaboration with Retail, PR, and VM teams - Collaborate with global teams to ensure consistency in brand expression and activation excellence, while adapting to local client expectations Drive Client Experience, Styling & Couture Excellence - Define and elevate Dior’s client experience strategy across all touchpoints - Oversee Couture client engagement and VIC experience development - Activate and develop the styling community to reinforce brand differentiation - Create elevated, differentiated client experiences that strengthen Dior’s luxury positioning - Partner with global counterparts to align on client experience standards and contribute to the evolution of global client experience frameworks Team Management - Lead, coach, and develop a high-performing marketing and client team across Greater China - Foster a collaborative, client-centric, and performance-driven culture - Monitor individual development plans and build strong succession pipelines - Encourage cross-market and global exposure to strengthen team capabilities and mindset POSITION WITHIN THE ORGANISATION: Reports to: President, Greater China Direct Reports: Client Development Director, Customer Excellence Director, Head of Retail Marketing, Client Marketing Director, Hong Kong, Macau and Taiwan Team Size: 20 Departments with close contact: PR, VM, Supply Chain, Finance, Training, Retail team & Paris event team PERSON SPECIFICATION: Experience: - 20+ years in marketing, CRM, or client engagement - Strong background in luxury retail or premium brands - Strong social networking with existing and potential clients - Strong understanding of Greater China market Skills: - Excellent social and interpersonal skills - People management skills - Language skills: English, Mandarin, other language ability is an added advantage - Committed, detail minded, target oriented, flexible, team player, good understanding of luxury fashion industry

Vp, Marketing, Greater China/Vp, Marketing, Greater China