Sports & Community Marketing Specialist – Hk & Macau

% OF TIME (optional) DUTIES AND RESPONSIBILITIES 30% Sports & Community Marketing • Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar. • Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities. • Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners. • Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations. • Ensure community and race activations are amplified through strong storytelling on digital and social channels. 30% Athlete & Sports Marketing Strategy • Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau. • Work with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem. • Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning. • Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders. • Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities. • Support athlete communication planning in collaboration with internal teams and agency partners. • Coordinating and compiling marketing performance recaps and post-campaign reports • Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement 30% Product Seeding & Inventory Coordination • Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders. • Maintain and manage the master seeding list, ensuring alignment with marketing priorities. • Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines in collaboration with internal teams. 5% Cross-functional Collaboration & Operations • Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment across initiatives. • Share product feedback, athlete insights, and market intelligence with internal stakeholders. • Assist the Marketing Manager in budget planning and invoice management. • Prepare clipping reports, athlete updates, and activation recaps for stakeholders. 5% Other Responsibilities • Represent HOKA externally with credibility and professionalism. • Provide constructive feedback to partners and agencies to improve execution. • Support achievement of business and brand targets through QUALIFICATIONS Year(s) of Experience & Background Required • University degree or above. • 5+ years of experience in sports marketing, brand marketing, community management, PR, or event management. • Proven experience managing external stakeholders (athletes, agencies, communities, partners, media). • Strong project and time management skills, able to handle multiple priorities in a fast-paced environment. • Highly organized, detail-oriented, and disciplined in execution. • Strong interpersonal and communication skills to build and maintain professional relationships. • Experience in running races, endurance sports, or sports communities preferred. • Existing network within running/sports/athletic-lifestyle industry is an advantage. • Proficient in Microsoft Office. • Fluent in Cantonese and English; Mandarin is a plus. • Willingness to travel overseas as required. • Fluent in English and Cantonese (written and spoken); Mandarin a plus. Functional & Technical Competencies • Hands-on involvement in race activations, athlete servicing, and grassroots community programs. • Familiarity with seeding logistics, inventory management, and partnership activations. • Experience amplifying sports/community initiatives through digital and social storytelling.