About Us Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality. The Role As Social Media Manager ( SMM ) you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai. Responsibilities: • Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention. • Implement, measure, and optimize Social Media strategy & campaigns • Independently translate design concepts and ideas into appropriate content. • Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers. • Copywrite social media content and eMail blasts. • Plan, send, measure, and optimize eMail blasts. • Competitor, market, and industry research to recognize best practices, new trends, and channels.