Social Media & Influence Assistant – Internship / Apprenticeship

La Maison Stephane Humbert Lucas Paris obsession to share new way to experience the world. is a niche Luxury perfume brand founded in 2012 from a creator’s La maison launched its first collection 777 inspired by the orient and infused with poetic and artistic vision. In 2022 the house introduces its second collection Serpent, exploring new symbolic and sensory territory, while confirming its rockmantic personality. From the beginning, La maison Stephane Humbert Lucas Paris focused on storytelling and art to create fragrances that bring texture, colour and emotion together. As part of the development of the brand, we are looking for a Social Media & Influence Assistant to join our Marketing team in Paris. Working closely with the Marketing team and the Artistic Direction, you will contribute to strengthening Stéphane Humbert Lucas presence and desirability across social media and influencer channels worldwide. Your missions Social Media • Support the management of SHL’s social media platforms, primarily Instagram and TikTok • Participate in the development and execution of the social media calendar • Coordinate the preparation, scheduling and publication of content • Write and adapt captions and social media copy in line with the brand’s tone of voice • Monitor community engagement and contribute to community management • Identify emerging formats, trends and opportunities relevant to the luxury and fragrance industries • Monitor social media performance and prepare regular reporting on key KPIs Influence & PR • Identify and qualify relevant influencers, content creators and fragrance personalities across key international markets • Manage and update the brand’s influencer database • Coordinate product gifting and seeding campaigns: selection, outreach, shipments and follow-up • Build and maintain relationships with influencers and creators • Track organic publications and campaign results • Support paid influencer collaborations, from talent selection to campaign follow-up • Monitor competitor and industry influencer activities and identify new opportunities for the brand We are looking for someone who is creative, curious, highly organized and genuinely passionate about social media and digital culture. You are currently studying Marketing, Communication, Digital Marketing or a related field and are looking for an internship or apprenticeship. You have: • A strong understanding of Instagram and TikTok, their formats, trends and codes • A genuine interest in luxury, fragrance, beauty, fashion and lifestyle • A good understanding of the influencer and creator ecosystem • Strong visual sensitivity and attention to detail • Excellent organizational skills and the ability to manage several projects simultaneously • A proactive mindset and the ability to suggest new ideas rather than simply execute • Strong written communication skills • Fluent English and French, both written and spoken • Good knowledge of tools such as Canva, CapCut or similar content creation tools is appreciated • Previous experience in social media, influence, luxury, beauty or fashion is a plus