Senior Influencer Marketing Manager

THE ROLE We are seeking an experienced and strategically minded Influencer Marketing & PR Manager to lead and execute earned advocacy strategies for Burberry Beauty. This role sits at the intersection of influence marketing, PR, culture, and storytelling, with a strong focus on elevating brand desirability, awareness, and engagement through innovative influencer programs, media relations, and 360° activations. The successful candidate will bring strong leadership, deep expertise in beauty and luxury communications, and a proven ability to manage complex global–local ecosystems in a fast‑paced, international environment. KEY RESPONSABILITIES Influencer Marketing & PR Strategy • Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning, global priorities, and local market needs. • Develop and roll out global IM/PR guidelines, toolkits, and best practices across fragrance, makeup and KCPs, to maximize consistency, impact, and scalability across markets. • Ensure strong alignment with Global Marketing, Digital, Media, DTC, Commercial and Licensor’s teams to deliver fully integrated 360° plans. Influencer & Talent Partnerships • Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, approvals with fashion house and coordination with the markets. • Oversee influencer seeding, gifting, and mailer programs across launches and always-on initiatives, ensuring strong storytelling and brand desirability. • Manage campaign talents press days, interviews, public appearances, and shoots. Press & Media Relations • Collaborate with markets to build and nurture strong relationships with key media (print, digital, social, lifestyle, beauty, and culture) to secure high‑quality coverage. • Develop global communication assets and messaging while strictly respecting brand guidelines and tone of voice (press materials, press kits, launches, interviews, etc.) Events & Brand Activations • Conceptualize and lead Global and Local press and influencer events (launch events, masterclasses, experiential activations, local activations etc), ensuring flawless execution and high content value. • Collaborate with agencies and internal stakeholders to deliver impactful experiences. Leadership & Coordination • Act as a key point of contact for local markets, supporting execution, sharing best practices, and ensuring strategic consistency. • Maintain and strengthen relationships with licensor headquarters, ensuring continuous communication and alignment of all programs with the licensor’s global direction. • Coordinate closely with external agencies, production partners, and suppliers. • Manage and mentor IM/PR team members, fostering a collaborative, creative, and high‑performance culture. • Oversee day-to-day budget management. Performance, Insights & Budgeting • Track, analyze, and report on PR and influencer performance (coverage, reach, engagement, SOV, ROI), identifying key insights to continuously refine brand strategy. • Translate results into actionable insights to continuously improve strategies and execution. • Manage budgets and forecasts with accuracy and accountability. PROFILE & EXPERIENCE • 8–10 years of experience in Influencer Marketing, Public Relations, and Communications, ideally within beauty, luxury, fashion, or lifestyle. • Strong understanding of the global beauty ecosystem, social platforms (TikTok, Instagram, YouTube), creator culture, and emerging trends. • Proven ability to manage multi‑market, high‑visibility campaigns and senior‑level stakeholders. • Demonstrated experience managing agencies, budgets, and complex projects. • Excellent storytelling, writing, and relationship‑building skills. • Strategic thinker with strong cultural sensitivity and operational execution skills. • Highly organized, detail‑oriented, and results‑driven. • Natural leader with strong interpersonal and communication skills. • Comfortable working in fast‑moving, international environments. • Master’s degree (Business, Marketing, Communications, Luxury or equivalent). • Digital, social, influencer‑specific training or APAC landscape knowledge is a plus. Why Join Coty • Work on a portfolio of iconic global beauty brands. • Evolve in an international, diverse, and creative environment. • Be empowered to shape earned advocacy strategies at scale. • Thrive in a culture rooted in fearless kindness, excellence, and innovation.