Senior Consumer Engagement Executive

Description Key Responsibilities Marketing planning, Calendar and Campaign implementation • Monitor beauty communication and social digital landscape • Assist Consumer Engagement Lead to execute brand marketing calendar, omni-channel marketing programs • Execute campaign through partnering with in-market Education, Commercial and DCM (OL, B&M, SMC) to align and achieve business goals • Deliver and execute in-market marketing strategies including new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4 Social Digital Marketing and Communication Execution • Support Consumer Engagement Lead to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment • Support Consumer Engagement Lead to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation • Execute social/digital local creative briefs • Feedback to Consumer Engagement Lead on any emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs PR/ KOL/ Community Management • Support and execute In-Market KOL and PR Plans and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights • Work with KOL on content and social asset briefing • Support Consumer Engagement Lead to maintain and establish relationship with in-market KOLs for regular support and campaign focus, project collaboration Marketing Operation Management • Maintain close contact with in-market Education on current and upcoming programs to assure alignment with marketing calendar and accurate information • Support in-market Online team to execute E-commerce mega campaigns • Prepare feedback and update to Consumer Engagement Lead on any recommended improvements or changes • Execute targeted consumer offerings cascaded by SEA4 • Monitor the consistent implementation of all kinds of communication in timely manner • Consolidate report and analysis on all marketing plans and activities for SEA4 Brand Budget Compliance and Following up • Deliver and execute all marketing activities within allocated budget cascaded from SEA4 Others • To complete any tasks / project involvement / corporate activities as required by the Consumer Engagement Lead Qualifications 1. Person Specification • Good communication skills and excellent in both written and oral English • Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations • Beauty marketing experience within makeup/skincare metier with understanding of Social Digital, eCommerce era • Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment • Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must • Ability to develop creative, effective, measurable marketing initiatives • Good knowledge in Microsoft Office software applications • Task and result oriented 2. Qualifications / Knowledge • Degree in Marketing is preferred • Minimum 3 years working experience in marketing, preferably worked in a fast-paced retail/sales company