Make Up For Ever Ebusiness Manager

MAKE UP FOR EVER Ebusiness Manager Job Summary We are seeking an experienced and motivated Ebusiness Manager to lead our Ebusiness Department within MAKE UP FOR EVER Japan. The Ebusiness Manager will be responsible for developing and implementing effective strategies to drive online sales, enhance the customer experience, and maximize profitability. This role requires a strong understanding of ecommerce platforms, digital marketing, and consumer behavior in the online marketplace. Responsibilities 1. E-commerce Sales • Develop and execute a robust e-commerce strategy aligned with organizational goals to drive online sales growth and enhance customer acquisition and retention. • Oversee daily e-business operations, encompassing website and e-retail management, product listing optimization, inventory oversight, order fulfillment, and premium customer service. • Monitor and rigorously analyze e-commerce performance metrics, including website traffic, conversion rates, average order value, and customer satisfaction, implementing strategic adjustments to achieve and surpass targets. • Stay abreast of industry trends, emerging technologies, and best practices in e-commerce, recommending innovative strategies to maintain competitive advantage and elevate the customer experience. • Collaborate seamlessly with cross-functional teams, including Marketing, Product Management, IT, and Customer Service, to ensure integrated and aligned e-commerce initiatives. • Cultivate a strong working relationship with the HQ e-business team, ensuring close collaboration and effective alignment of e-commerce strategies with global objectives and directives. • Manage relationships with external vendors, including e-commerce platform providers, to optimize performance and ensure cost-effectiveness. • Conduct thorough competitor analysis to identify market trends, pricing strategies, and opportunities for differentiation, leveraging insights to continually enhance our e-commerce offering. • Develop and meticulously manage the e-commerce budget, ensuring efficient resource allocation and strict expense monitoring. 2. Digital Marketing (Performance) • Strategize and implement high-impact digital marketing campaigns, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and email/LINE marketing, to significantly drive targeted traffic and conversions. • Manage relationships with external digital marketing agencies to optimize campaign performance and ensure cost-efficient resource deployment. • Rigorously monitor and analyze key performance metrics to evaluate campaign effectiveness and ensure achievement of traffic and conversion objectives. 3. CRM (Online + Offline) • Develop and execute MAKE UP FOR EVER’s holistic customer data acquisition and CRM strategy. • Drive sustained customer acquisition and retention through omni-channel initiatives that are fully aligned with the organization’s overarching goals. • Leverage comprehensive customer and performance data to identify opportunities for enhancing customer experience, engagement, and loyalty across all online and offline touchpoints. 4. Team Management • Lead, mentor, and develop direct reports, providing strategic guidance, constructive performance feedback, and opportunities for professional growth. Qualifications and Skills Bachelor's degree Proven experience in ecommerce management Strong understanding of ecommerce platforms, website management, and online merchandising strategies. Proficient in utilizing digital marketing techniques, including SEO, PPC, email marketing, and social media advertising. Analytical mindset with the ability to interpret data and make data-driven decisions to optimize ecommerce performance. Excellent leadership and team management skills, with the ability to motivate and inspire a team towards achieving common goals. Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners. Knowledge of emerging trends and technologies in ecommerce, such as mobile commerce, voice commerce, and personalization. Familiarity with ecommerce analytics tools, customer relationship management (CRM) systems, and content management systems (CMS).