Efore - Sales Director, Ai Data Center

Do you see yourself building a new AI Data Center business in Europe, opening doors with hyperscalers and critical-power partners, and helping shape the offering before it reaches the market? Efore is looking for a Sales Director, AI Data Center to build its European AI Data Center business from the ground up. This is a senior, business-critical commercial role focused on establishing Efore in the European data-center ecosystem, opening doors with strategic customers, building the sales pipeline and personally leading major opportunities through to contract award. Efore brings Critical Power, battery backup and energy-storage solutions into the AI Data Center market. The Sales Director will lead the commercial development of these solutions in the market, while working closely with Product Management and R&D to ensure the developing offering responds to customer and industry requirements. Basic information • Office location: Espoo, Finland. • Work model: Efore Finland currently follows one remote day per week; flexibility can be discussed. • Travelling: Frequent international travel, particularly during the first year; focus mainly on the Nordics, with meetings and industry events across Europe. • Reports to: Winston Qiu, CEO of Efore Finland Oy. • Employment type: Permanent position. Objective As Sales Director, AI Data Center, your primary objective is to build Efore’s European AI Data Center business from the ground up by establishing strategic customer relationships, building a strong sales pipeline and personally leading major opportunities from initial engagement through to contract award. The ambition is to secure several strategic customers within the first two years and establish strong reference projects in the European AI Data Center market. At the same time, you will bring customer and industry requirements into Product Management and R&D, helping shape Efore’s Critical Power, battery backup and energy-storage offering for the AI Data Center market. Key activities and responsibilities • Develop and execute the business strategy for Efore’s AI Data Center business across Europe • Build long-term relationships with leading UPS and Critical Power manufacturers as the primary route to market, followed by data-center operators, hyperscalers and AI infrastructure companies, with EPC contractors and system integrators as part of the broader project ecosystem • Identify and develop new business opportunities and lead customer engagement from opportunity identification through contract award • Develop executive-level customer relationships and strategic partnerships • Work closely with Product Management and R&D to define future product roadmaps and feed customer and industry requirements into development • Support major RFQs, technical workshops and commercial negotiations • Represent Efore at international exhibitions, trade shows and industry conferences • Achieve annual sales, profitability and market-development targets • Open doors and acquire new business, while delegating follow-up work to the Business Development Manager where appropriate • Build Efore’s market position and establish strong reference projects in the European AI Data Center market Who we are looking for The role requires a senior commercial professional who combines strong sales capability with established industry connections, deep customer insight and a proven ability to turn strategic relationships into long-term business opportunities. Knowledge, skills and experience • Bachelor's degree or above • Minimum 10 years of experience in ICT, Data Center, Critical Power or Energy Storage industries • Established relationships with leading UPS and Critical Power manufacturers and/or major players within the European AI Data Center ecosystem, such as data-center operators, hyperscalers and AI infrastructure companies • Strong network with key decision-makers and demonstrated ability to convert relationships into business opportunities • Proven track record of winning strategic projects with contract values exceeding USD 10 million • Strong strategic thinking, business development and negotiation skills • Fluency in Finnish and English; Swedish is an advantage; willingness to travel internationally What Efore offers you? This role offers a rare opportunity to build Efore’s European AI Data Center business from the ground up and establish the company’s first strategic customers and reference projects in the market. Efore brings Critical Power, battery backup and energy-storage solutions into this rapidly growing ecosystem, giving the Sales Director the opportunity to shape both the commercial approach and the future offering. The position combines strategic market creation, executive-level customer work and direct influence on product development. Rather than inheriting an established territory, you will define the commercial approach, help shape the product before launch and create customer references that can become the foundation for Efore’s long-term growth in the segment. Efore offers: • A genuine European market-building mandate with significant ownership and visibility • Direct access to strategically important customers including hyperscalers, UPS manufacturers, EPC contractors and infrastructure partners • Opportunity to work on large, system-level opportunities and strategic projects • Direct influence on both revenue development and the future product roadmap • A differentiated integrated offering combining cabinets, batteries and power systems • Close collaboration with senior leadership, R&D and technical experts in Finland and China • An international role with industry events, customer meetings and travel across the Nordics and Europe • A rapidly growing AI Data Center market with major new investments in the Nordics • A platform backed by decades of Finnish power-electronics expertise and global capabilities • Opportunity to shape a new team, including a Business Development Manager and planned support resources • A role that combines commercial strategy, customer development and product direction • The chance to establish Efore's first AI Data Center customer references, with an initial focus on Finland • Annual wellbeing and leisure benefit (€400) • Edenred lunch benefit, with Efore covering 25% of the €14 daily lunch allowance • Comprehensive occupational healthcare Did we spark your interest? We would love to hear from you! Please submit your application via the link by September 6th, 2026. We will be looking to start the interviews already during the application period. This is a permanent position where you will be employed by Efore. The recruitment process is carried out in cooperation with Avila. For more information on the position, please contact Veronika Helenius, [email protected] . Efore is a Finnish energy technology company with nearly 50 years of experience in designing, developing and manufacturing power and energy solutions. Founded in 1975 in Saarijärvi, Finland, the company has grown into an international organisation serving customers worldwide. Efore is headquartered in Espoo, Finland, with sales, marketing and R&D activities across Europe and China. Since late 2019, Efore has been part of Shenzhen Kexin Communication Technologies Co. Ltd, strengthening its international reach, R&D capabilities and manufacturing resources. Efore specialises in energy storage systems, lithium batteries and power solutions for demanding applications. Its portfolio includes batteries, power systems and equipment cabinets, and the company can combine these technologies into integrated solutions. Efore has delivered more than 10 million customised power supplies globally and continues to invest in lithium battery, energy-storage and reliable power technologies. Building on this expertise, Efore is expanding into the rapidly growing AI Data Center market, bringing Critical Power, battery backup and energy-storage solutions to customers across the European data-center ecosystem.