Ec Ka Manager - Tmall

MAIN OBJECTIVE OF THIS POSITION - MUFE plan to sustain TMALL platform growth in next year to boost E-business. - The brief is to recruit an EC KA Manager – Tmall who is responsible for Tmall business plan, including in-site paid media support to drive direct traffic of Tmall platforms, plays key role to ensure traffic acquisition by optimizing in-site paid media, delivering a strong ROI to fuel business growth. - Support new E-tailor development opportunities through data analysis of data bank, CRM etc. - Liaise with marketing team to ensure consistent message delivery on e-commerce platforms. - Cooperate with Tmall platform and TP to achieve Topline and Profit target MAIN RESPONSIBILITIES OF THIS POSITION Define and get alignment on TAO platform communication and media strategy - Support to develop SWOT analysis with thorough and continuous competitor monitoring - Develop TAO platform communication strategy and get alignment - Support EC Head to define TAO platform media strategy with optimization including own, paid and earned media - Ensure high standard and up-to-date brand content management on TAO platform Lead communication calendar & execution with close cooperation among cross functions - Develop annual Tmall animation calendar leveraging new product launch calendar - Lead superior execution to maximize both media effectiveness and cost efficiency - Work closely with PR to grasp more meaningful partnership/influencer opportunities - Enhance marketing communication quality on TAO platform where requires more contents, higher frequency and shorter lead time - Always keep eyes on innovated ways both content and media wise - Build good relationship with agencies to enable win-win cooperation Manage Tmall operation with clear KPI setting and tracking to achieve sales target - Define clear and meaningful KPIs - Closely monitor execution and quickly adjust if need cause correction Data and Business Insights Output - Collect and refine competitive intelligence to feed valuable inputs, and turn it into action points to benefit the holistic brand/business - Collaborate with CRM team to recruit new members and activate existing members, as well as leveraging “private domain traffic” opportunity MAIN KPIs OF THIS POSITION Tmall Platform Strategy Development - Clear strategy aligned with the manager - Seamless cooperation with related functions and timely delivery Communication & Media & Sales Execution - Clear KPI setting and timely tracking with clear report for all related sub-functions - Manage sell-in forecast with discipline, after inventory and sell-out weekly tracking - Cross team feedback - Timely and accurate report with insightful implications - Agency/TP/Platform management for effective outcome - Constant delivery of top class brand contents - CRM KPI strategy and execution Leadership and People Management - Integrated deliverables across internal teams - Seamless cooperation with other function team members - Coordinate and help manage TP employees to improve efficiency PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND - Bachelor degree and above - 5 years+ experience in related position, including communication, media, PR & EC - Integrated marketing communication mindset and solid skills - Strategic thinking - Drive for results - Strong leadership and people management skills - Creative & stay updated to the trend - Skillful in data analysis and insight generating - Good sense of beauty industry - Strong communication & interpersonal skills - Attitude of “can do”/”make it happen” - Fluent in English both for spoken and written - Can NOT be agency dominant background KEY CONTACTS AND RELATIONS Internal： - Product Marketing - Trade Marketing - CRM - Academy - Sales - Group media team External： - Taobao Partner - Marketing related agencies - Media - Blogger/Influencer