Knowledge, Skills and Experience: • Bachelor’s degree or above (business related major preferred). • English proficiency. • At least 6 years of marketing experiences in FMCG/ Beauty industry (cosmetic related preferred). Experience in managing leading brands & competitive category is a plus • Business acumen & analytical skill • Good ownership/ good learning agility/ adaptability/ a good team player with flexibility. • Multi-tasking and project/timeline management, incl. launch and relaunch projects. • High level of ownership, learning agility, and adaptability in a fast-paced environment. • Strong team player with a collaborative and flexible approach. Main Accountabilities • Develop and execute comprehensive category and brand strategies to drive sustainable business growth and gain market share in a competitive category • Monitor sales performance and manage financial KPIs to ensure business targets are met • Lead end-to-end New Product Development (NPD) process and major launch campaigns. Independently manage projects and collaborate seamlessly with cross-functional internal teams. • Lead strategic brand projects and partner closely with creative, media, and PR agencies to execute high-impact marketing initiatives. • Able to analyze and interpret research data/report (i.e Kantar, Nielsen) to understand consumer insights and apply key learnings.

Brand Manager