Assistant Manager - Digital Marketing

The job The role entails enhancing and maintaining our current Rivoli website (www.rivoligroup.com) and associated landing pages/sites, along with managing our social media platforms. Responsibilities also include constantly evaluating & updating the UX and monitoring SEO, web traffic and metrics to identify & implement best practices. Additionally, the role involves overseeing the entire CRM, including Email & SMS content creation, implementation, and building & managing new CRM journeys for a customized/personalized customer experience. Job Description • Developing Email & SMS content and strategy aligned with short, medium-term, and long-term objectives • Utilizing CMS to analyze business reports and user engagement metrics • Managing customer data and optimizing the digital experience of our users via CMS • Managing the Social media accounts posting & community management for all group handles • Monitoring, addressing and closing customer complaints • Developing monthly and annual editorial calendar ensuring alignment with communication and brand teams • Optimizing content according to SEO requirements, working with the digital marketing/SEO specialist • Collaborating with the comm, business teams to design, plan and develop content, style, and layouts • Liaising with internal teams, agencies, and content writers to ensure brand consistency • Performing any other responsibilities given by the reporting manger or the team lead profile • Bachelor’s or Master’s Degree in Marketing/Digital Marketing or related streams • Excellent English communication skills – verbal and written • Arabic speaker preferred for this role • Proven work experience of at least 6 years in Digital Marketing • Hands on experience with Salesforce, SAP, MS Office, Contentstack or similar platforms • Basic technical knowledge of HTML and web publishing • Working Knowledge of SEO and web traffic metrics • Strong organizational and time-management skills. • Ability to communicate ideas in a clearly and confidently • Strong communication skills to engage with internal & external stakeholders • Attention to detail and the ability to perform well under deadlines are crucial