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Purpose & Overall Relevance for the Organization: At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors and mindsets we strive to see in every team member. This same purpose and mindset are at the heart of the Channel Activation Team, who act like an internal agency that powers all points-of-Sale channels (Retail, Franchise and Wholesale) with compelling, consistent, and efficient activation tools and experiences that connect with consumers at every touchpoint. Key Responsibilities Seasonal & Annual Planning (Sell-in Focus) Support local Channel Activation and Visual Merchandising teams in briefing sell-in and in-season materials to ensure campaign readiness within the market. Tool Creation & Delivery Assist in adapting all channel activation executions and commercial support materials (playbooks, in-store guidelines, sell-in and in-season toolkits) for points-of-sale across physical and digital channels, ensuring brand alignment, quality, and adherence to Brand Marketing Plan. Collaborate with local Brand, Operations, and Digital teams to adapt regional or global assets for the local market, ensuring alignment with brand standards. Rollout & Openings Support the preparation and implementation of tools, spaces, and fixtures for local store openings or in-market activations. Execution Excellence Support the implementation and execution of local marketing campaigns according to the Channel Planning calendar, ensuring On-Time and In-Full (OTIF) delivery. Track execution quality, provide feedback, and help resolve local execution challenges while maintaining brand standards. Operational Efficiency Contribute to local process efficiency and workload management by supporting centralization and sharing of tools/resources. Assist in maintaining standardized tools (e.g., fixture maps, campaign timelines) to streamline execution locally. Governance & Consistency Assist in tracking local campaign spend to ensure alignment with approved budgets. Support training updates and local knowledge-sharing to ensure alignment with brand standards and regional guidance. Key Relationships • Country Retail, Franchise and Wholesale Teams • Country and Regional Omnichannel Teams (Planning Activation, Visual Merchandising (and Marketplace Development if applicable) • Country Concept to Consumers (CTC) • Country Brand Communication • Country Store Development Team • Country Digital Partner Commerce (DPC) Team • Point of Sale Execution Agencies Knowledge Skills and Abilities • Proven ability to execute activation toolkits and assets across diverse Retail formats and channels. • Strong understanding of brand consistency, Retail environments, and consumer touchpoints. • Excellent project management skills with the ability to handle multiple campaigns, special projects and deadlines. • Strong communication and stakeholder management skills across regional teams. Requisite Education and Experience • Bachelor’s Degree in Marketing, Business, Communications, or related field • 3 years of experience in Brand Activation, Retail Marketing, or Omnichannel campaign execution. • Fluent English and Spanish verbal and written communication skills, other language a plus. • Experience managing cross-functional collaboration with Points-of-sale execution agency, Digital, and Commercial Teams. </div

Sr. Specialist Channel Activation