Assistant Product Manager - Kendo

MAIN OBJECTIVE OF THIS POSITION Achieve product category business targets & strengthen the brand value by activating consumer with product newness, sharp communication, as well as the disruptive integrated marketing. MAIN RESPONSIBILITIES OF THIS POSITION 1. Market & Consumer Insights o Conduct ongoing market research, competitor analysis, and trend forecasting (color, texture, packaging, ingredients). o Analyze sales data, customer feedback, and social listening to identify unmet needs and white-space opportunities. 2. Product Strategy & Development o Define product positioning, target audience, key benefits, and unique selling propositions (USPs). o Lead the full product lifecycle—from ideation and concept validation to launch and post-launch performance review. o Provide expert input on shade ranges, formulas, textures, and sensory experience based on category expertise. 3. Cross-Functional Collaboration o Partner with global on product operation to make sure on time deliver. o Collaborate with cross function on go-to-market strategies, messaging, and promotional plans. o Understand the business needs & align with Cross channel on daily executions. 4. Project & Cost Management o Manage product development timelines, budgets, and resources to ensure on-time, on-cost delivery. o Evaluate and negotiate with suppliers; optimize cost structure without compromising quality or brand standards. 5. Performance Tracking & Optimization o Monitor post-launch KPIs (sell-through, repeat purchase, reviews) and recommend improvements or phase-outs. PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND Education: Bachelor’s degree or above Experience: o Minimum 2–5 years of product marketing related experience, Makeup related experience or heavy makeup user will be a plus. o Keen eye for color, design, and beauty trends; o active user of platforms like Instagram, TikTok, Xiaohongshu. o Outstanding communication, negotiation, and stakeholder management abilities. o Ability to manage multiple projects under tight deadlines in a fast-paced environment. o Excellent analytical skills, fluent in English.