Senior Media Specialist

Drive the strategic planning and flawless execution of Bvlgari’s media ecosystem across the Middle East, Africa and India, ensuring a seamless integration of offline and online channels to elevate brand visibility, support business priorities and maximize return on investment. Encompassing end-to-end ownership of the brand's digital presence — from media-driven traffic and e-commerce performance to e-merchandising, platform partnerships and website experience — this position translates regional ambitions into measurable digital growth. The role acts as a key liaison between HQ, regional stakeholders, media agencies and commercial partners, overseeing ATL campaigns, local productions, e-commerce activations and omnichannel initiatives while ensuring alignment with the Maison’s communication strategy. Media Strategy & Campaign Planning • Develop and execute regional media strategies aligned with business objectives and Maison priorities. • Build annual and campaign-specific media plans across digital, print, outdoor and emerging platforms. • Lead the end-to-end planning and execution of ATL campaigns in collaboration with the regional media agency. • Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets. Local Productions & Campaign Management • Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns. • Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations. • Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches. • Manage production timelines and media rollouts from planning through execution. E-commerce & Digital Performance • Support regional e-commerce activations, product launches and campaign implementation. • Monitor website performance, traffic and conversion metrics in collaboration with digital partners. • Coordinate product launches, campaign assets and content deployment across digital platforms. • Drive continuous optimization through regular performance reviews and agency collaboration. • Deliver monthly, quarterly and annual e-commerce performance reports, tracking key metrics and translating data into actionable insights for internal stakeholders. • Collaborate with HQ on UX/UI insights, contributing regional perspective to improve the online customer journey and digital experience. • Partner with the media agency to set, track and manage website targets, ensuring digital investment is aligned with performance objectives. • Manage e-merchandising across regional digital touchpoints, ensuring product presentation, sequencing and content are optimised to drive conversion and reflect brand standards. Cross-Functional Collaboration • Partner closely with PR, CRM, Retail, Merchandising, Trade Marketing and Client Development teams to ensure integrated 360° campaign execution. • Align media plans with commercial calendars, product launches and retail priorities to maximise impact. • Foster collaboration across departments to ensure consistent messaging and avoid siloed execution. Partner & Market Management • Act as the key media contact for regional franchisees and wholesale partners, ensuring alignment on campaign planning, investment priorities and execution. • Support partners in media strategy while monitoring compliance with agreed budgets and timelines. • Develop and oversee website marketing plans for e-tailer partners, coordinating activations, placements and content to maximise brand visibility and sales performance across platforms. • Share best practices and recommendations to elevate media performance across the region. Analytics, Reporting & Budget Management • Track campaign performance and provide actionable insights to optimise future initiatives. • Monitor media budgets, agency spending and invoicing to ensure efficient investment and ROI. • Analyse market trends, competitor activity and emerging media opportunities to strengthen regional performance. Agency Management • Manage day-to-day relationships with media agencies and digital partners. • Challenge recommendations, evaluate opportunities and ensure plans are aligned with Bvlgari’s strategic objectives and luxury positioning. • Drive accountability through regular performance reviews and optimisation discussions.